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How to save £50,000

Today’s tip is short, but fun!

A lot of companies spend thousands, even millions of pounds on branding exercises. But, when you are starting out in a creative company, unless you are very lucky, you just cant afford the cash! Here is a quick way to save you all that money.

Leave your branding to fate! Let a web randomiser decide!

You can use a tool like the fun Makewords website to randomly generate you a company name. Simple as that.

But surely, would you really use a random name generator to title your company?
The answer of course is YES!

My friends and I spent an entire afternoon on several random name generator websites, when coming up with a name for our company that we called HMC Interactive. We went through thousands of names. The next day we settled on two possible outcomes. The first, was Pixel Kitten, cute, but not quite right. The second name was HARDCORE MONKEY CRASH!!

So, if you have ever wondered what the HMC in HMC interactive stands for, now you know. Its Hardcore Monkey Crash.

We like to keep the name a bit of a secret, but once you hear it you’ll never forget it!

So, there you go, I’ve just saved you £50,000 in marketing and branding consultation! Not bad for an afternoon!

Question:
If you could name your company any random name at all, what would you call it?

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Hardcore Monkey Crash Innoevent 2010 Open For Business 2008 Bronze Award, Summit Creative Awards Lunch with Lucy