Welcome to the personal website of creative business specialist Adam Montandon. I take a fresh, exciting, and open approach to creative businesses! You may want to check out some of the projects that I have worked on in the past, check out all the public speaking and events that I have appeared at or read my writing about creative business. You can also check out all the awards I have won for my work with creative industries.

If you’ve only got a few seconds to spare on my site, here are the 3 rules that I live by to make a creative impact.

Rule 1: Be Wealthy

The first rule is simple. Be Wealthy. This is very important for any creative business. It’s not just about creating financial wealth, its about creating a wealth of experiences, innovation, and a strong underlying culture of creativity in your business. This is wealth for the long term. By investing in the development of your community, as well as the development of your business, you will reap huge rewards in the long term.

Some questions you might want to ask yourself are:

• Am I measuring success only by the bottom line on my balance sheet when I should be measuring “intangible” things like happiness, imagination, inspiration and good will?
• Am I able to create cultural capital as well as financial capital?
• Am I doing everything I can to encourage future generations to get involved in my industry?
• Do my staff have 100% passion about everything they do, or are they only working to pay the bills?
• Do you describe your business in terms of profit, pipelines, turnover and margins; or in terms of magic, inspiration, dreams and ambitions?
• Do young staff stay with you and develop their skills as they get promoted, retaining knowledge in your company, or do they use their employment as a learning opportunity and take their skills to your competitors in order to move on up?
• If things got bad, and the money ran out, would you still turn up and do your job for free? For how long? How many of your colleagues would do the same?

In my work as a company director, business owner, and consultant I try to re-energise business practices through creativity. You can too.

Rule 2: Be Sexy

Being sexy is more than just being attractive. It’s about having something extra that goes beyond being nice or cute. It’s a combination of how you look, how you act, and more than anything else, your attitude. Sexy is a way of life. Some companies have it, some do not. But everybody wants it.

Sexy is more than just branding, it’s more than shiny wrapping paper, a nice website or a fancy office space. Being sexy is about creating a company that people want to be seen with. Creating an animal magnetism that people just cant resist. You just cant fake sexy, you have to live it, through every element of your company. You cant have a hair out of place.

• Do you fake your appeal through advertising and branding that isn’t true to your core?
• Do you constantly scrutinise your company for imperfections in all areas?
• Do people “get” your company even before they have walked through the door?
• Do you have to over emphasise your companies good features to make up for bad elements?
• When people walk through the door, do they feel super excited, or is it just another day at the office?
• Is your company just so damn attractive that people will fall over themselves to get involved?

If people aren’t literally fighting to collaborate with you, then I’m sorry, but your company isn’t quite as hot as it should be.

Rule 3: Be Better than Everybody Else

This is the final and most important rule. It’s also the hardest to achieve and the most ambitious goal. But it should be the goal of every person on the planet. You should be working every day to be the best in the world. Because if you’re not striving for this, what are you striving for?

The counter intuitive element at work here is that its so much easier to be number 1 than it is to be number 2! When you are the leader, when you are the best, when you are the ultimate, everything just fits together. Set your sights for number 1, and don’t stop until you get there. This inst some bumph about reaching for stars and grabbing moonbeams, this is about having an undying passion to surpass all others. To show to the world that you want it more than anyone else.

You should never be afraid to be number 1. Don’t ever set your goals low. Don’t settle for being number 1 in your local community, be number 1 in the world.

Here’s why its important: as a business, you will be affecting other peoples lives. A lot of amazing things can happen in a lifetime. You can fall in love, you can hold your child in your arms for the first time, you can jump out of aeroplanes, climb mountains, you can have fantastic, incredible, awesome experiences.  Can your business really compete with that? Are you really the most amazing thing in the world?

You’re not just competing against your competitors. You’re competing for the mindspace of your customers. That means you’re up again every single “once in a lifetime” moment that your customer ever had. If you are not giving them amazing, incredible moments, then what are you doing? You’re just wasting their time until they have their next amazing incredible moment somewhere else.

On this website there are lots of different articles to read and projects to view, so if you have the time please check them out.

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