I was in Bristol to present the half-way stages of our project for Media Sandbox working with HMC Interactive alongside Aardman animations. The presentation was so much fun, very high energy and very interesting for everyone. You can find out more on our Media Sandbox blog here.
Merging animation with real life video footage on screen is something that has been done for years. Classic films like ‘Who Framed Roger Rabbit?’ have spellbound adults and children alike. What if this could happen in real life? Can a cartoon reality become part of our reality, creating an augmented hyper-reality?
This project will examine platforms that allow HMC to bring Aardman characters to life, utilising a number of playful and interactive delivery systems in and around locations across the City of Bristol. The Project aims to understand the city as a canvas, and experiment how digital media can augment space and location, culminating in an event that will showcase the methods that have been uncovered.
HMC Interactive is an award winning multimedia production company, based in Plymouth, UK. With a passion for exhibition and educational output, HMC have enjoyed success with a range of projects for clients such as National Museum of Scotland, Battle Abbey Visitor Centre, the Royal Observatory, the National Waterfront Museum Swansea and Cadbury World.
Aardman is a multi-Oscar winning studio and a world leader in character led 3D animated film production making animation for idents, short films, commercials, web series, web content, TV services & feature films. Best known for Wallace & Gromit, Shaun the Sheep, Creature Comforts, Angry Kid. Recent commercials clients include British Gas, CocaCola, Johhny Walker, Kelloggs, Hovis & Budweiser.