A world of Chocolate

Following the success of projects like Chocolate Infinity and Chocolate Rain for Cadbury World, I was asked to create new software for an amazing new globe projection technology called Magic Planet.

Rather than projecting onto a flat surface like a screen or a wall, the Magic Planet projects onto a 3D physical sphere. Special software warps the image to avoid any distortion, and special lenses cover all 360 degrees of the 3D globe projection.

Cadbury is a global brand

I wrote special software that would link together 3 different touch screens to the globe. Visitors could touch anywhere on the touch screens to select different locations around the world that are important to Cadbury. They could find out exactly where cocoa comes from, what brands are popular in different countries, and how products are manufactured on a global scale.

It was exciting to work with different videos of adverts for different products around the world, and I also got to see what different products from other countries looked like.

A huge 3 Dimensional experience

The3D globe projection surface was really big, and that allowed 3 different visitors to interact at the same time. By changing options on their own personal touch screens, the globe would play videos, sound effects and show images of all kinds of global information.

I also programmed in special events that would take over the whole globe. So, after a few minutes, the globe wraps up in purple foil, and unwraps to reveal a chocolate planet. As the chocolate drips off, it reveals realistic satellite images of the earth.

I was also able to put in lots of hidden surprises, such as aeroplanes that fly from point to point, hidden whales jumping in the sea, and even huge, spherical 3D videos of Bertie Basset running across the planet, or hundreds of thousands of Cadbury Creme Eggs being made around the world.

Thanks to Sam Willis and Global Imagination

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