The Penguin Academy, which was created by HMC with input from Twofour Digital’s Interactive team and Design and Animation, is a semi finalist in this year’s Adobe MAX awards. This annual global awards programme recognises the best uses of Adobe software for creating engaging experiences. The top three finalists in each of the six categories have been invited to showcase their work at MAX 2008 and the winners are going to be announced live at the MAX event held in the US on 17th November.