Adam Montandon's Blog
Read my latest news and digital adventures updated every day.
Credit Crunch? Creativity Crunch!
1 comments
Written by Adam Montandon [permalink]
Today I was interviewed by Jon Bayley for the Evening Herald and we were talking about some of the things that we were looking forward to in the future.
One of his questions was about the current "Credit Crunch" and how it might affect businesses. This got me thinking as to how creative companies respond to a credit crunch. I believe that creative companies will do very well out of an overall credit crunch, especially the smaller companies. Why? Because there can never be a crunch on creativity. You may not have as much money, but you CAN have as much creativity and innovation as you like. No bank can charge interest on that!
A credit crunch means that creative companies will have to extend their imaginative practices towards how they deal with their business. They will have to throw brainpower at a problem rather than money. They will have to think their way out of situations instead of paying their way out of them. Creativity can exist outside of capitalism completely. The stereotype of the poor starving artist endures throughout the ages. In fact, with less pressure from investors and financial backers, creative companys are free to do their own thing and create new and unusual business models.
One of his questions was about the current "Credit Crunch" and how it might affect businesses. This got me thinking as to how creative companies respond to a credit crunch. I believe that creative companies will do very well out of an overall credit crunch, especially the smaller companies. Why? Because there can never be a crunch on creativity. You may not have as much money, but you CAN have as much creativity and innovation as you like. No bank can charge interest on that!
A credit crunch means that creative companies will have to extend their imaginative practices towards how they deal with their business. They will have to throw brainpower at a problem rather than money. They will have to think their way out of situations instead of paying their way out of them. Creativity can exist outside of capitalism completely. The stereotype of the poor starving artist endures throughout the ages. In fact, with less pressure from investors and financial backers, creative companys are free to do their own thing and create new and unusual business models.
Labels: business, creativity
Subscribe to Posts [Atom]
